Born and raised in Dubrovnik, Croatia, Lidija Seferović expresses her creativity through paintings on silk in the form of eclectic designer scarves and textile art – everything is hand-drawn by Lidija in her London studio.
Having always enjoyed drawing and art, even in an abstract sense, Lidija enrolled at the Luka Sorkočević Art School of Dubrovnik before embracing her love of fashion at the State School of Fashion Design in Stuttgart, Germany.
Then moving to London, Lidija continued her studies at the London College of Fashion where she received a BA in Womenswear, after which she pursued a career in fashion, in which she has designed, illustrated and embroidered for the likes of Alexander McQueen, Philip Treacy, Bruce Oldfield, and Ralph & Russo.
Classically trained in portraiture, figure drawing and sculpture, both Lidija's designer scarves and textile art embrace a variety of medium techniques (oil, aquarelle, pencil) to project peculiar yet lively, imaginative stories onto stretched silk canvas.
Mainly, Lidija aims to create items that not only work as incredibly stylish fashion items but also as pieces of art suitable for display alone, in their own right.
As well as committing herself to at least one collection of designer scarves a year, Lidija creates bespoke items, including designer scarves and pocket squares, and textile art for private clients.
To find out more, please get in touch.